Is Your Digital Strategy S.M.A.R.T?

Digital Marketing Strategy

An effective Digital Strategy is essential for business success in 2020 and beyond. However, while most companies know they need a cohesive Digital Strategy, they fall short in the planning. Far too often, a company’s goal will look something like, “We need to increase website visitors and sales.” Which is great, but is it actionable? […]

3 Dos and Don’ts of Direct Mail Advertising


Direct mail has been around for thousands of years and this $44-billion industry isn’t going anywhere fast. U.S. advertisers are experiencing a 1,300% return on investment with their direct mail strategies. While electronic communication continues to be overwhelmingly the majority, direct mail works and is essential to have in your marketing arsenal.  If you decide […]

4 Reasons Why Branding is Important

Why Branding Is Important

4 Reasons Why Branding is Important Why is branding important to your company? Branding is the art of shaping your brand through a distinctive and cohesive design. Your brand allows your company to set itself apart from competitors and to establish a reputation to build a future for the company. Think of your company brand […]

How Marketing Changed in 2020

Digital Marketing Analytics

2020 was a tumultuous year in many ways, and Digital Marketing was no exception. We saw the emergence of new trends and the rapid acceleration of existing trends in SEO, Mobile Use, and Social Media Marketing. Here at Fifth Advertising, we have compiled a list of the vital statistics you need to know as you […]