January 6, 2021

How Marketing Changed in 2020

2020 was a tumultuous year in many ways, and Digital Marketing was no exception. We saw the emergence of new trends and the rapid acceleration of existing trends in SEO, Mobile Use, and Social Media Marketing. Here at Fifth Advertising, we have compiled a list of the vital statistics you need to know as you plan your 2021 Marketing Strategy and Budget.

Your Website Matters More Than You Think

  • 57% of internet users say they won’t recommend a business with a poorly designed website on mobile. (Source: SocPub)
  • 75% of consumers admit to making judgments on a company’s credibility based on the company’s website design (Source: Kinesis)
  • 50%+ of companies say the highest return on investment activities are search-related – including paid search, SEO and content marketing. )Source: Hook Agency)
  • 74% of users will leave a website if it doesn’t load on their smartphone after 4 seconds.
  • Slow website load time is the top reason for 51% of US Online Customers to abandon an online purchase
  • A 1-second delay in page response time can result in a 7% decrease in conversions.


SEO Still Matters

  • Search engines drive 300% more traffic to sites than social media. (IMPACT)
  • 75% of people never scroll past the first page of search engines. (IMPACT)
  • 49% of users say they use Google to discover or find a new item or product. (Think with Google, 2019) (Source: https://www.hubspot.com/marketing-statistics)
  • 72% of online marketers say that content creation is their most useful SEO tactic. (Marketing Profs)

SEO Is Going Local

  • Over a two year period, there was a 900%+ growth in mobile searches for “___ near me today/tonight.” (Think with Google, 2018)
  • 60% of smartphone users have contacted a business directly using the search results such as the “click to call” option. (Think with Google, 2019)
  • Over a two-year period, there was a 200%+ growth in mobile searches for “open” + “now” + “near me.” (Think with Google, 2018)

Content Marketing is Essential

  • 70% of internet users want to learn about products through content versus traditional advertisements.
  • Content marketing costs 62% less than traditional marketing yet it generates about 3 times as many leads. (Demand Metric)
  • Over ¾ of internet users say they read blogs regularly. (Quoracreative, 2019)
  • 72% of online marketers say that content creation is their most useful SEO tactic. (Marketing Profs)

Mobile First

  • Mobile web traffic has consistently accounted for about half of all global web traffic since the beginning of 2017. (Statista, 2020) (Source: https://www.hubspot.com/marketing-statistics)
  • To improve site performance, the top technical SEO tactic used by marketers is optimizing mobile performance. (HubSpot, 2020) (Source: https://www.hubspot.com/marketing-statistics)
  • The average smartphone conversion rate is up by 64%. (Lyfe Marketing)
  • 85% of mobile advertisers think they’re providing a positive experience; only 47% of users agree. (Business of Apps)
  • 51% of smartphone users have found new brands or products while searching from their mobile devices. (Lyfe Marketing)
  • 60% of smartphone users have contacted a business directly using the search results (e.g. “click to call” option). (Think with Google, 2019) (Source: https://www.hubspot.com/marketing-statistics)

How To Increase Your Online Sales

  • Global B2C eCommerce sales are expected to reach $4.5 trillion by 2021. (Shopify Plus, 2019)
  • 51% of shoppers surveyed say they use Google to research a purchase they plan to make online. (Think with Google, 2019)
  • According to a 2019 study, search traffic generated 65% of total eCommerce sessions, 33% was generated through organic search, and 32% was generated through paid search. (Statista, 2019)
  • 59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from. (Think with Google, 2019) (Source: https://www.hubspot.com/marketing-statistics)

Your Social Media Does Matter

  • 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
  • Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic.
  • Videos will make up 80% of consumer online traffic by 2020.
  • Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter.

Effective Digital Marketing is an essential part of any successful business. Here at Fifth Advertising, we specialize in crafting custom digital strategies and solutions for our clients. Whether you need a more effective website, improved SEO, Social Media Marketing, Content Creation, or need to know where your customers are coming from, we have you covered. If you would like to get started with a custom Digital Strategy for your business, reach out today!


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